With the autumn at our doorstep, and the Christmas around the corner, it is time to get into the holiday spirit, but right before you put everything on hold to enjoy the moments, check your content calendar. Find out if it is filled with all amazing content ideas to drive heavy holiday traffic to your website or not?
In case if you haven’t paid attention to your content strategy then, let me tell you an obvious fact, without proper Content Marketing Strategies for business, your marketing efforts are as effective as a lump of coal, cooled down in no time. However, it is never too late to plan your holiday calendar. Whether, it is black Friday, Halloween, Thanksgiving, Christmas, or New Year every holiday gives you an opportunity to double your sales and beat the competitor by grabbing more traffic.
Having a well-designed content strategy in advanced ensures that you won’t stress out when the time comes around. So, what are you waiting for? Let’s give a head start.
Observe, Analyze and predict the trend
The holiday vibes come and go every year so, whether you have been business for a while or just started recently, you must be aware of some festive trends, right? You also turn to Google to find some previous holiday trends.
For instance;- a study shows that during the holiday season ( especially Christmas) mobile shopping goes up as people want to avoid getting stuck in traffic or make multiple shopping trips to crowded shops and malls.
Another study shows that people keep an eye on early sales to save some bucks. Now, you must be wondering what it means to your strategy. While matching your pace with the trends, you need to find out what type of content will strike the tuning with your target audience.
· Do you need some discount articles?
· Are searchers are looking for gift guidance?
· Do you need more holiday content?
Make some research to come up with the right content for you.
Take your audience’s opinion
Are you searching for some holiday related-data but can’t find anything? Don’t worry your audience is here to provide all the data you need, all you have to do is ASK!
There are many marketers who skip this important step assuming they exactly know what their target audience. What they forget that the best way to find out is to ask them directly.
Right before you settle down to create the content strategy, send the audience survey regarding the content they are hoping to read this holiday season. They may or may not open up about their thoughts directly so, you can ask them in a FAQ format leveraging questions like:
· What is your current concerns for this holiday season?
· How are you planning to celebrate your holidays?
· How your brand help them to accomplish holiday goals?
· What is your best holiday memory?
The list of questions continue but the key objective here is to get an idea about your audience’s concerns, struggles, and goals to prepare your strategy accordingly.
Run an audit on existing content
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Right before you start creating new content to address the goals of the target audience, you need to run an audit on the current content to find out what you have, what needs to be changed and last what new content should be created.
If you are in the market for a while then, you may have the holiday content that is good to go with some editing. If you want, you can also write the fresh content for the season however, it is necessary to run an audit to figure out whether the current content is enough or not. If you are running out of time and are in urgent need of content then, you can acquire Content Marketing Service from ProICT LLP. The writing experts at the website will deliver premium quality content before the given deadline.
Add some amazing pictures
Holidays are all about delicious goodies, soothing smell, sound and feeling and there is no better way to trigger that nostalgia than some amazing holiday photographs.
Images are the element that has the power to bring your content to life and engage the target audience. To make your images more effective, you can capture some high-quality images on your own. Or you can hire an experienced graphic designer to create some heart-stealing season images for your brand.
As risks often don’t pay off, you need to be careful while creating your content strategy. You can pick some tips from the above content and if you feel required take some help from experts at ProICT LLP to design Content Marketing Strategies for business.