In the world of Digital Marketing, Every single person (whether a teenager, adult or even the older one) spending their lots of time on various social media channels these days. Many social media platforms are available in the market, but Instagram is the most popular and trending platform to socialize your lifestyle. Instagram is a sharing social media networking service owned by Facebook launched in October 2010.
If you are an Instagram user, you probably notice the two different “following” options in the heart-shaped tab. When user clicks on heart icon, they can the user’s activity logs which shows user all the activities including likes, comments under the head of “you” and on the other side they can see the recent activities of those people they are following including follower, likes, comments under the “following” tab.
A Recent Change is Done By Instagram
However, recently Instagram has announced that the following tab in the app is going to disappear very soon. Even BuzzFeed News also confirms the same stating that “Instagram has launched the following feature in the year 2011. At that time, this feature was the best way to discover new content and see things liked by your friends. But, as time passes it becomes a new way to explore or discover new and trending stuff on Instagram”.
As per the guidelines are given by Instagram, many Instagram users didn’t know about this “following” feature existence. And when they know they were shocked with the statement that their user is able to see likes, comments, and followers too. According to a survey, 70%of people not feel comfortable to disclose their likes or dislike and personal things in front of strangers or social friends.
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For that reason, Instagram makes one more step ahead towards their user’s privacy and removes the “following” tab from the heart button. Now Instagram allows users to see only their activity feeds including their followers, likes, and comments as well.
However, after removing the following feature from the application, users divided into two groups few are in the favor and others disagree with this new change. According to Social Media Marketers, this change can be considered in a good way as it gives more privacy to users. Now they can use their Instagram account without any fear or interruption of their acquaintances.
Basically, Instagram strategies are based around branding and incorporating their FedEx delivery vehicles and staff into creative images. It’s a smart move because without the creative angle nobody would follow their account, let alone engage with it.
So here is a long discussion about the latest changes done by Instagram for better privacy concerns. If you are still having any doubts or confusion related to the updates or any other social media query then, you can consult with the experts of ProICT LLC. You can consult with their experts for Social Media Marketing Strategies, for other Digital Marketing or IT related services too.